UPEC goes Multimedia

Friday, October 24, 2008

Business Manager Chris Darker prepares to record a new message at Redding Radio

REDDING - The United Public Employees of California (UPEC) has been working on multimedia campaign that support national and community events and that bring attention to the work that their members do within their communities. “Our members work hard and often under stressful situations. As their Representatives, we want them to know we support them and appreciate what they do”, stated Local Business Manager Chris Darker. “Chris understands the power of Electronic Media to build the Union Brand and promote our Union in the North State”, said Christine Perry a Union Relations Representative for UPEC.  Local 792 utilizes Radio frequently to spotlight specific public service topics as well as to deliver important messages concerning Union issues to the public.
Radio Campaigns have addressed the following topics: “Thanking the Fire Fighters”, “Nurse Appreciation Week”, and “Labor Day Promotion”.  Starting in September 2008, television was added to the media mix.  “Most spots are being produced in house by staff and Chris Darker who is our audio anchor (voice delivering the message)”, said Perry. Television allows UPEC the opportunity to reach the entire north state.  Currently, UPEC is doing public awareness safety spots.  These spots run in the news and sports on KRCR and other times based on availability.
Sample spots include: “Labor Day Worker Appreciation:”, “Breast Cancer Awareness”, “Remember to Vote”, and “Child Safety Awareness”. Building the name awareness of our Union, promoting our members, and networking within the communities we serve is extremely important to for our continued growth and success, said Darker. UPEC reaches about two-thirds of their members and the communities they serve.  As the program grows so will the coverage area.